Incentive programs typically motivate employees by offering a reward or prize for an accomplished goal. That goal may be sales related, profit related or even task related. Whatever the objective, the end result is a motivated team and increased profits.

Think about your audience and who will be eligible to participate in your program: Sales members? Corporate employees? Distributors? Suppliers? Independent reps? Managers? Are the participants involved directly related to the objective and goals of your program?

Once you've decided the eligibility of members, talk to a group of them to find out what would motivate them. Offering an incentive that they don't want or need will become unproductive.

Send frequent reminders and updates of the program's progress. Is there a theme surrounding your program? Choose fun promotional products that will remind the participants about the goals. Make sure each office involved receives a poster to either serve as a reminder or as a chart to follow the progress of the program.

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