Incentive programs typically motivate employees by
offering a reward or prize for an accomplished goal.
That goal may be sales related, profit related or even
task related. Whatever the objective, the end result is
a motivated team and increased profits.
Think about your audience and who will be eligible to
participate in your program: Sales members?
Corporate employees? Distributors? Suppliers?
Independent reps? Managers? Are the participants
involved directly related to the objective and
goals of your program?
Once you've decided the eligibility of members, talk
to a group of them to find out what would
motivate them. Offering an incentive that they
don't want or need will become unproductive.
Send frequent reminders and updates of the program's
progress. Is there a theme surrounding your program?
Choose fun promotional products that will remind the
participants about the goals. Make sure each office
involved receives a poster to either serve as a reminder
or as a chart to follow the progress of the program.
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